Audio-Visual Media
The Profession: The audio visual industry demands technical finesse and aesthetic excellence. There is a general tendency towards multi-skilling in the industry and this in turn supports team co-ordination. At the primary level are available front end jobs like Announcers, Presenters, Anchors of Programmes, News Readers etc. An applicant for these jobs should possess a warm and genial personality, well-modulated voice and goodlooks. Those with experience in Journalism can find employment as Reporters/Correspondents. Video/Disc Jockeys (VJ's/DJ's) is another high profile job in this industry. The person should be a good conversationalist with an affable personality, ability to think quickly, capable of quick repartee, a grasp of current affairs and ability to cleverly balance music with chat.
Trained Meteorologists can work in the Audio visual media as weather presenters. Literary and Art critics can present book reviews, conduct interviews with important personalities in the related field and initiate discussions on current trends in art and literature. Specialists in specific fields like law, science, politics etc. can host talk shows and discussions on current trends in their fields.
On the technical side are the editors and vision mixers who are responsible for actually creating the product format that we see on the screen.
The Producer manages the entire production operation and controls the team. He selects the team members, assigns them
their different roles, controls the budget and makes key decisions. Management skills are important for a producer.
The creative process is controlled by the Director. He directs the operations of the creative team. Training courses for directors exist in film institutes but of course a lot is learnt from experience.
Production Assistants coordinate the different aspects of the production. Technicians are involved in the installation, opera-tion and maintenance of electronic equipments. Sound Recordists/Recording Engineers work on video and sound recording equip-ments. Camera operators and cinematographers are involved in visualising the script and operating the camera equipment. Trained cosmetologists have a role to play in the visual media as make-up artists.
Scene Painters, Set Designers, Art Director, Production De-signer and Costume Designer are other jobs related to TV and films. Set Designer handles the infrastructural needs of the unit. Art Director designs the setting or scene of action. Costume Designer organises the appropriate costumes for the actors. Training in these areas is available in Art and Design Schools.
Another significant job in the Audio Visual media is that of the scriptwriter. He writes the story, sequence of action and dialogues of the production. Scriptwriters have to orient their styles to suit the media of choice. In the visual media they should think visu-ally. While scripting for a Radio presentation they should present the visual audibly.
Choreographers manage the dance sequences in the production. A good sense of rhythm and an ear for music are essential.
Performers/Artists enact the written script in front of the camera. Acting can be learnt in the Acting/Drama schools. The aspirant should have an innate talent for histrionics which can be burnished in the acting school.
These are just some of the employment opportunities available in this field.
Job Market:
Public sector media organisations offer regular employment opportunities to the trained personnel. Satellite TV networks, advertisement agencies, film production companies are also potential sources of employment. Lots of opportunity exist for free lancers too.
List of Institutions
1. Andhra University, Waltair-530 003, Andhra Pradesh
2. Anna University Audio Visual Research Centre (AVRC), Chennai-600 025
3. Ashok Kumar Academy of Dramatic Arts, Mumbai
4. Asian Academy of Film and Television, Marwah Studios Complex, FC-14/15, Film City, Sector-16A, NOIDA-201 301
5. Bee Bee Infomedia Ltd, 6/121, Nityanand Nagar, 4, Andheri East, Mumbai-400 069
6. Bhartendu Academy of Dramatic Arts (Autonomous Train-ing Institute, Dept. of Culture, Govt. of U.P.) A-2/58, Vishal Khand-2, Gomtinagar, Lucknow-226 010
7. Department of Communication Studies, University of Pune, Pune-411 007
8. Department of Mass Communication, Nagpur University, University Campus, Amravati Road, Nagpur
9. Dr. B.S. Ambedkar Marathwada University, Auranga-bad-431 004
10. Film and Television Institute of India, Law College Road, Pune-411 004
11. Film and Television Institute of Tamilnadu, Adyar, Chennai-600 113
12. Image Acting School, Brahma Studio, Film City, NOIDA-201 301
13. Indian Institute of Mass Communication, PB No. 21, Dhen-kanal-759 001
14. Indian Institute of Mass Communications, Aruna Asaf AliMarg, JNU, New Campus, New Delhi-110 067
15. Indira Memorial Institute of Film & Television Technology, Berhampur-760 004
16. Institute of Film Technology, Adyar, Chennai-600 020
17. Institute of Film Technology, Adyar, Chennai-600 020
18. Manipal Institute of Communication, Udayavani Building, Press Corner, Manipal-576 119
19. Mass Communication Research Centre, Jamia Milla Islamia, New Delhi
20. MS University, Vadodara-390 002, Gujarat
21. National Institute of Design, Paldi, Ahmedabad-7
22. National School of Drama, Bahawalpur House, Bhag-wandas Road, New Delhi-110 001
23. Osmania University, Hyderabad-500 007
24. Pondicherry University, Kalapet, Pondicherry-605 014
25. Rabindra Bharati University, 6/4, Dwarakanath Tagore Lane, Calcutta-700 077
26. Rupam National Institute of Electronic Communication, Kunda, Amber, Jaipur-303 101
27. Sambalpur University, Jyoti Vihar, Burla, Sambalpur-768 019
28. Satyajit Ray Film and Television Institute, E.M. Bye Pass Road, Calcutta-700 094
29. St. Xaviers Institute of Communication, Mumbai-1
30. Symbiosis Institute of Mass Communication (SIMC), Se-napati Bapat Road, Pune-411 004
31. Technical Teachers Training Institute, Sector 26, Chandigarh-160 019
32. University of Hyderabad, Hyderabad-500 046
33. University of Mysore, Mysore-570 005
34. University of Rajasthan, Gandhi Nagar, Jaipur-302 004
The Film and TV Institute of India (FTII), Pune offers the following Film and TV courses: 1. Basic course in Film & TV. 2. Certificate Course in (i) Film Direction (Film & TV); (ii) Au-diography (Film & TV); (iii) Cinematography (Film & TV); (iv) Editing (Film & TV). 3. Diploma Course in (i) Film Direction; (ii) Audio-graphy; (iii) Cinematography; (iv) Editing.
Duration of Course - 10 months to 1 year.
Eligibility: (a) Basic Course - Graduation in any discipline from a recognised university. (b) Certificate Course - success-ful completion of Basic Course (c) Diploma Course - Successful completion of Certificate Course.
Selection is done on the basis of written test and interview.
Centre for Development of Imaging Technology (C-DIT), Thiruvananthapuram-695 022. Offers: P.G. Diploma in Science and Development Communication (DSDC) - Duration: 1 year; Eligibility: B.A in any discipline with 50% marks.
The Profession: The audio visual industry demands technical finesse and aesthetic excellence. There is a general tendency towards multi-skilling in the industry and this in turn supports team co-ordination. At the primary level are available front end jobs like Announcers, Presenters, Anchors of Programmes, News Readers etc. An applicant for these jobs should possess a warm and genial personality, well-modulated voice and goodlooks. Those with experience in Journalism can find employment as Reporters/Correspondents. Video/Disc Jockeys (VJ's/DJ's) is another high profile job in this industry. The person should be a good conversationalist with an affable personality, ability to think quickly, capable of quick repartee, a grasp of current affairs and ability to cleverly balance music with chat.
Trained Meteorologists can work in the Audio visual media as weather presenters. Literary and Art critics can present book reviews, conduct interviews with important personalities in the related field and initiate discussions on current trends in art and literature. Specialists in specific fields like law, science, politics etc. can host talk shows and discussions on current trends in their fields.
On the technical side are the editors and vision mixers who are responsible for actually creating the product format that we see on the screen.
The Producer manages the entire production operation and controls the team. He selects the team members, assigns them
their different roles, controls the budget and makes key decisions. Management skills are important for a producer.
The creative process is controlled by the Director. He directs the operations of the creative team. Training courses for directors exist in film institutes but of course a lot is learnt from experience.
Production Assistants coordinate the different aspects of the production. Technicians are involved in the installation, opera-tion and maintenance of electronic equipments. Sound Recordists/Recording Engineers work on video and sound recording equip-ments. Camera operators and cinematographers are involved in visualising the script and operating the camera equipment. Trained cosmetologists have a role to play in the visual media as make-up artists.
Scene Painters, Set Designers, Art Director, Production De-signer and Costume Designer are other jobs related to TV and films. Set Designer handles the infrastructural needs of the unit. Art Director designs the setting or scene of action. Costume Designer organises the appropriate costumes for the actors. Training in these areas is available in Art and Design Schools.
Another significant job in the Audio Visual media is that of the scriptwriter. He writes the story, sequence of action and dialogues of the production. Scriptwriters have to orient their styles to suit the media of choice. In the visual media they should think visu-ally. While scripting for a Radio presentation they should present the visual audibly.
Choreographers manage the dance sequences in the production. A good sense of rhythm and an ear for music are essential.
Performers/Artists enact the written script in front of the camera. Acting can be learnt in the Acting/Drama schools. The aspirant should have an innate talent for histrionics which can be burnished in the acting school.
These are just some of the employment opportunities available in this field.
Job Market:
Public sector media organisations offer regular employment opportunities to the trained personnel. Satellite TV networks, advertisement agencies, film production companies are also potential sources of employment. Lots of opportunity exist for free lancers too.
List of Institutions
1. Andhra University, Waltair-530 003, Andhra Pradesh
2. Anna University Audio Visual Research Centre (AVRC), Chennai-600 025
3. Ashok Kumar Academy of Dramatic Arts, Mumbai
4. Asian Academy of Film and Television, Marwah Studios Complex, FC-14/15, Film City, Sector-16A, NOIDA-201 301
5. Bee Bee Infomedia Ltd, 6/121, Nityanand Nagar, 4, Andheri East, Mumbai-400 069
6. Bhartendu Academy of Dramatic Arts (Autonomous Train-ing Institute, Dept. of Culture, Govt. of U.P.) A-2/58, Vishal Khand-2, Gomtinagar, Lucknow-226 010
7. Department of Communication Studies, University of Pune, Pune-411 007
8. Department of Mass Communication, Nagpur University, University Campus, Amravati Road, Nagpur
9. Dr. B.S. Ambedkar Marathwada University, Auranga-bad-431 004
10. Film and Television Institute of India, Law College Road, Pune-411 004
11. Film and Television Institute of Tamilnadu, Adyar, Chennai-600 113
12. Image Acting School, Brahma Studio, Film City, NOIDA-201 301
13. Indian Institute of Mass Communication, PB No. 21, Dhen-kanal-759 001
14. Indian Institute of Mass Communications, Aruna Asaf AliMarg, JNU, New Campus, New Delhi-110 067
15. Indira Memorial Institute of Film & Television Technology, Berhampur-760 004
16. Institute of Film Technology, Adyar, Chennai-600 020
17. Institute of Film Technology, Adyar, Chennai-600 020
18. Manipal Institute of Communication, Udayavani Building, Press Corner, Manipal-576 119
19. Mass Communication Research Centre, Jamia Milla Islamia, New Delhi
20. MS University, Vadodara-390 002, Gujarat
21. National Institute of Design, Paldi, Ahmedabad-7
22. National School of Drama, Bahawalpur House, Bhag-wandas Road, New Delhi-110 001
23. Osmania University, Hyderabad-500 007
24. Pondicherry University, Kalapet, Pondicherry-605 014
25. Rabindra Bharati University, 6/4, Dwarakanath Tagore Lane, Calcutta-700 077
26. Rupam National Institute of Electronic Communication, Kunda, Amber, Jaipur-303 101
27. Sambalpur University, Jyoti Vihar, Burla, Sambalpur-768 019
28. Satyajit Ray Film and Television Institute, E.M. Bye Pass Road, Calcutta-700 094
29. St. Xaviers Institute of Communication, Mumbai-1
30. Symbiosis Institute of Mass Communication (SIMC), Se-napati Bapat Road, Pune-411 004
31. Technical Teachers Training Institute, Sector 26, Chandigarh-160 019
32. University of Hyderabad, Hyderabad-500 046
33. University of Mysore, Mysore-570 005
34. University of Rajasthan, Gandhi Nagar, Jaipur-302 004
The Film and TV Institute of India (FTII), Pune offers the following Film and TV courses: 1. Basic course in Film & TV. 2. Certificate Course in (i) Film Direction (Film & TV); (ii) Au-diography (Film & TV); (iii) Cinematography (Film & TV); (iv) Editing (Film & TV). 3. Diploma Course in (i) Film Direction; (ii) Audio-graphy; (iii) Cinematography; (iv) Editing.
Duration of Course - 10 months to 1 year.
Eligibility: (a) Basic Course - Graduation in any discipline from a recognised university. (b) Certificate Course - success-ful completion of Basic Course (c) Diploma Course - Successful completion of Certificate Course.
Selection is done on the basis of written test and interview.
Centre for Development of Imaging Technology (C-DIT), Thiruvananthapuram-695 022. Offers: P.G. Diploma in Science and Development Communication (DSDC) - Duration: 1 year; Eligibility: B.A in any discipline with 50% marks.
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