Thursday, August 23, 2007

Fashion

Fashion

Fashion involves the designing, fabrication and marketing of clothes that are appealing and in step with the times. It is triggered by people, events and social, economic and technological change. No wonder, fashion and apparel designing have become one of the fastest growing professions in India in recent years. The Fashion industry offers equal opportunity to men and women. Fashion Designers can choose a career as fabric designers or stylists, handling designing, printing and weaving or in the ready-made sector in a garments company or export house. With fashion becoming a big business and India emerging as one of the major players in the global garment market, the need for qualified professionals in this field has increased tremendously.

Fashion designing offers unlimited opportunities for those who are good at it. Fashion Designers can work in garment export organisations as merchandisers or fashion coordinators, making fabric selections, meeting buyers and taking decisions regarding design, colour and fabric. The status and income of the person goes up as he establishes a reputation of his own.

Exposure to the fashion industry abroad may help in widening horizons since Indians still tend to copy western styles. With beauty pageants, fashion shows, foreign labels and a public that is increasingly becoming fashion conscious, you as a fashion designer have enough chances to exhibit your talent. If you are enterprising, you can set up your own manufacturing or export units, which will bring big financial benefits or you can find a lucrative job in the textile industry. A fashion designer is no longer an anonymous entity - designer labels give him an identity.

As long as people feel the urge to dress well there will always be a need for more designers to provide a variety of clothing that is both appealing, fascinating and up-to-date. Export houses, domestic markets and manufacturing units throw up ample opportunities for you to work as a fashion designer in textile designing. It involves working with different fabrics and material. Textiles account for a major chunk of exports. The textile industry calls for technically skilled executives who are specialists in designing interpretation, pattern creation, garment construction, grading, product development, marketing and computer aided design.

How to Become a Professional in Fashion Designing?
The industry demands the vision to see beyond what is already there and the ability to see market trends. What you need is a flair for designing, a willingness to learn, imagination, manual dexterity, organisational skills, a sensibility for colours, textures and style and a business acumen. Like any other creative field, Fashion design does not depend so much on qualifications as on talent and creativity. Styles and tastes keep changing all the time and a good designer needs to be on his toes to give the consumer the best and the latest. In the realm of designing, fashion is a business and it must not be misunderstood for an art form. Its dynamics are guided by commerce. Unlike popular belief, fashion design does involve a certain amount of technical knowledge, of types of material, their adaptability to weather, wear and tear etc. Production facilities and costs also need to be taken into account. In the field of apparels, careers can be made in design, production, merchandising and marketing. As a designer, your job is to forecast fashion and translate the requirements of the market into saleable designs. It calls for a rare combination of talent and business acumen. If you want to be successful in this field, you need to have confidence and optimism, keen powers of observation, an eye for detail and a high level of creativity. You should be able to withstand the stress of failure and long and irregular hours. There must be a flexibility to adapt to a disorganised environment with day-today challenges and many ego problems. A flair for computers also helps since most design work in future will be done on computers.

The NIFT Method of Testing You will be provided with a canvas or drawing sheet and asked to sketch a subject with a theme. These usually fall in several categories:

a. Scenario; b. Stereotyping; c. Natural aesthetics; d.Fashion accessories; e. Articles of day-to-day use; and f.
Creative use of shapes.

a. Scenario: some examples: 1. A children's park; 2. Stock market trading; 3. An Indian railway platform scene.
b. Stereotyping: Observe the characteristic features of people with an attitude like the intellectual philosopher,
ascetic, butcher, egomaniac, hyperactive, peeping Tom, punk, loser, winner etc.
c. Natural aesthetics, like: 1. A novel aquarium; 2. A flowering tree in full bloom; 3. A polar bear just waking
up from hibernation.
d. Fashion accessories, like: 1. Sketch a design of a scarf using motifs like a fish, flower, sun, leaf, peacock; 2. Use
displayed objects (clothes peg and pen-cap) to think of a new form of shelter, spectacles, spacecraft or even alarm
clock.
e. Articles of day-to-day use: You could be asked to use any animal, bird, insect, plant or flower as inspiration to design
something of your choice. So you get to design bridges, clothes, fabric, buses, kitchen utensils etc.
f. Creative use of shapes: You could be asked to 1. sketch a gift article and design an appropriate gift-wrapping
paper; 2. to draw designs for 3 postal stamps; 3. design a NIFT flag for the 21st century. Use dry colours (mandatory)
only. List of NIFT Centres in India
1. NIFT, PO Jubliee Hills, Opp. Hi Tech City, Madhapur, Hyderabad-
500 134, Ph: 040-3114537, Fax: 3114536
2. NIFT, Cooptex Building, P.B. No. 752, 350 Pantheon Road,
Egmore, Chennai-600 008, Ph: 044-8233744, 8233013, Fax:
3. NIFT, Manjusha Bhavan, 181, Sec. III, IB Block, Salt Lake
City, Calcutta-700 091, Ph: 3585736, 3585737, 3218872
4. NIFT, Plot E-14, GIDC Electronic Estate, Behind Tata
Gandhinagar, Gujarat-382 044, Ph: 02712-30772,
30832, 30834, Fax: 30772
5. NIFT, Tata Mills Compound, Dada Sahib Phalke Marg, Dadar
(East), Mumbai-400 014, Ph: 022-4165666, 4165669, Fax:
4165668
6. NIFT, The Karnataka State Co-operative Marketing Federation
Building, No.8, Cunningham Road, Bangalore-560 052,
Ph: 080-2283732, 2283733, Fax: 2284803
7. NIFT, Hauz Khas, Near Gulmohar Park, New Delhi-110 016,
Ph: 011-6884771, 6865080, 6865059
List of other training centres
1. Academy of Fashion Studies, 37, A Pocket B, Gangotri
Enclave, Alaknanda, New Delhi-110 019
2. ALT Training College, Kalkondanahalli, Sarjapur Road, Near
Bellandur Gate, Bangalore-560 035
3. Anima Institute of Fashion, Corporate Office at 1 Shambhu
Nath Pandit St., Calcutta-700 020
4. Apeejay Institute of Design (affiliated to Guru Nanak Dev
University, Amritsar), 54, Tughlakabad Institutional Area, MB
Road, Near Batra Hospital, N. Delhi-62
5. Apparel Training & Design Centre, Thiruvizha Industrial
Estate, Guindy, Chennai-600 032
6. Apple Publishing Technology Centre, A-220, Okhla Industrial
Area-1, New Delhi-110 020
7. Assumption College, Changanasserry-1. Ph: 04810-2420109,
2402683; E-mail: assum@sancharnet.in; Web: www.assum
ptioncollege.info
8. BD Somani Institute of Art & Fashion Technology, 625 G.D
Somani Marg, Cuffe Parade, Mumbai-400 005
9. Birla Institute of Liberal Arts and Management Sciences,
5-A, Sarat Bose Road (Opp. Minto Park), Calcutta-20
10. CEPZ Institute of Fashion Technology, CEPZ, MIDC, Marol,
Andheri, Mumbai-400 093
11. College of Art & Design (affiliated to University of Madras)
No.7, P.V. Koil Street, Aminjikarai, Chennai-600 029
12. Hyderabad Institute of Fashion Technology, D3, Huda Complex,
Taranka, Secunderabad-500 017
13. ID Institute of Fashion Technology, 3 Lal Haveli, Hauzkhaz
Village, New Delhi-110 016
14. IEC School of Art and Fashion, IEC House, M-92, Connaugh
Place, New Delhi-110 001
15. Indian School of Design, Silver Complex, Perunna, Changanacherry-
686 102
16. Institute of Design, 134, Boxwood Offices, Nungambakkam
High Road, Chennai-600 034
17. Institute of Fashion Technology & Hotel Managment, KM-2,
Kavi Nagar, Ghaziabad
18. International Academy of Fashion, E-291, Greater Kailash-II,
New Delhi-110 048
19. International Academy of Fashion, Mundampalam, BMC
PO, Kochi-682 021
20. International Polytechnic, A-3, NDSE 1, New Delhi-
110049
21. JD Institute of Fashion Technology (Affiliated to the International
Fine Arts College, Miami, USA) D-147, Savitri Path
Bapu Nagar, Jaipur
22. JD Institute of Fashion Technology, Rewa, Ground Floor,
Opp. Cadbury House (Bank of India Lane), Haji Ali, Mumbai-
400 026
23. Kumaraguru College of Technology, Coimbatore-641 006
(Affiliated to Bharathiar University, Coimbatore)
24. Mangalore Institute of Fashion Technology, Bye-Pass Road,
, Kankanady, Mangalore-575 002, Ph: 0824-2438897/
2434631; E-mail: mift@vasnet.co.in
25. National Institute of Design, Paldi, Ahmedabad-7
26. National Institute of Fashion Design, 14-B, Camac Street,
Calcutta-700 017 (Campuses also at Howrah and Salt
Lake)
27. National Institute of Fashion Technology (in collaboration
with NIFT, New Delhi), Dr. Bhhanuben Nanavati College
of Architecture Premises, Karve-nagar, Pune-411 052
28. NIFT-TEA Knitwear Fashion Institute, 163, TEKIC, Tea
Nagar, Tirupur-641 606, Coimbatore District
29. Nirmala Nikethan, Marine Lines, Mumbai
30. Northern India Institute of Fashion Technology, C-115,
Industrial Area, Phase VII, Mohali, Punjab
31. Pearl Academy of Fashion in association with Apple Publishing
Technology Centre, A-220, Okhla Industrial Area-I, New
Delhi-110 020
32. Pearl Academy of Fashion, A21/13, Naraina Industrial
Area, Phase-II, New Delhi-28 Ph:011-25891467, 25395107,
25703451, Web:www.pearlacademy.com
33. Polytechnic for Women, A3, South Extension Part 1, Ring
Road, New Delhi-110 049
34. Premila Vithaldas Polytechnic, SNDT, Juhu Tara Road, Santa
Cruz (W), Mumbai-400 049
35. PSG College of Technology, Coimbatore-641 004
36. Royal School of Fashion, SC 4, Manipal Centre, 47, Dickknson
Road, Bangalore-560 042
37. School of Fashion Technology, Calicut University Centre,
Kannur Road, Calicut; Phone: 368 190
38. School of Fashion Technology, Sanjuan Towers, Old Railway
Station Road, Cochin-682 018; Popular Buildings, RS Road,
Trichur; Sharmees Towers, Sastha-mangalam, Trivandrum-
695 010
39. Shree Devi College of Fashion Design, Maina Towers, Ballalbagh,
Mangalore-573 003, Phone: 0824-456511, 456501;
Web: www.shreedevicollege.com
40. Small Industrial Service Institute, 65/1, GST Road, Guindy,
Chennai-600 032
41. SNDT Women’s University, 1 Nathibai Thackersey Road,
Mumbai-400 020
42. Sophia Polytechnic, Bhulabhai Desai Road, Mum-bai-26
43. South Delhi Polytechnic, N-9, Ring Road, NDSE 1 New
Delhi-110 049
44. VNF Institute of Fashion Designing, 6, Shanti Niketan, Dr.
Ambedkar Road, Matunga (E), Mumbai-19
45. Wigan Fashion School, Wingan&Leigh College (India) Ltd.,
401, Skipper Corner, 88, Nehru Place, New Delhi

International Focus
1. CAPTB, plc, 80, Richard Shaw Lane, Pudsey, Leeds, LS 28
6BN
2. National Association of Schools of Art and Design, 11250,
Roger Bacon Dr., Suite 21, Reston, VA 20190

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